His rebellious attitude served as the inspiration for the brand, but he played no part in the company, dying before it was created. Von Dutch was originally a nickname for classic hot rod designer Kenneth Robert Howard, who popularized pinstripes and flames. Understanding the birth of the brand requires quite a bit of context. The brand’s saga is recounted in Hulu’s “The Curse of Von Dutch: A Brand to Die For,” a three-part documentary that outlines the dramatic rise and fall of a fashion titan that eventually became known to its detractors as “Von Douche.”
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